Brandon Richardson

Co-Founder, Marketing

I was always tall and thin growing up. Which is amazing since I ate chocolate fudge Pop-Tarts for breakfast and drank six Cokes a day.

I guess it caught up to me by the time I went to college. My body composition inspired my first-ever nickname: FLAB (Fat Lazy-Ass Brandon). It was the ’90s, so this sort of “verbal critique” was still kosher.

I didn’t want to be “FLAB” anymore, so I hit the gym. I didn’t alter my college eating (or drinking) habits, but lifting weights and playing intramural sports helped me shed the nickname. And I kept working out and eating whatever I wanted for another ten years after college.

By 2012, I was a little bored of my weekly gym routine of chest day, biceps day, and skip-the-gym-for-happy-hour-the-rest-of-the-week-and-start-over-with-chest-on-Monday. I went to a group fitness boot camp for a year, which was awesome. Then I tried CrossFit and immediately pledged full allegiance to the cult.

In 2017, I started getting frustrated. I looked around and wondered why I was still getting my ass kicked in the workouts by newbies. Why was I always one of the last to finish? How did that dude get a muscle-up in his third month of CrossFit? I don’t have a big ego, but come on. I’d been “training” for five years. My workouts should have improved by now. And I should be in a little better shape.

I also got tired of my default excuses:

  • I’m almost 40. I can’t expect to be as fast or strong as these 25-year old kids.
  • I’m just stuck with this extra layer of fat around my waist. It’s just my genetics. After all, who am I to question how God made me?

No more excuses. I’d seen my sister-in-law’s results from hiring a nutrition coach, so I gave it a shot.

I lost 30 pounds in 20 weeks. I saw an ab muscle for the first time in my life. I went from perennial bottom-dweller to the front of the pack in my CrossFit workouts. But most importantly, I felt a million times better – both physically and mentally.

And I want the same for other people.

So, in 2018 I got together with Bubba, Gretchen, and Kaycee. They had all been coaching clients individually, but we decided we want to make a bigger impact. We want to improve the lives of as many people as humanly possible.

And now here we are: Rx Nutrition Coaching.

I love coaching people and showing them how nutrition impacts every facet of their lives. But I make my biggest impact by running our whole digital marketing strategy: this website, writing content, and getting the word out to as many people as possible.

Brandon lives with his beautiful wife and two amazing little boys in Atlanta, GA. He loves reading, writing, traveling, exercising, snowboarding, tattoos, heavy-as-hell music, hoppy-as-hell IPAs, and any combination of chocolate and peanut butter.

If it fits his macros, of course.

And he thinks it’s weird when people refer to themselves in the third person.