I was always tall and thin growing up. Which is amazing since I ate chocolate fudge Pop-Tarts for breakfast and drank six Cokes a day.

I guess it caught up to me by the time I went to college. My body composition inspired my first-ever nickname: FLAB (Fat Lazy-Ass Brandon). It was the ’90s, so this sort of “verbal critique” was still kosher.

I didn’t want to be “FLAB” anymore, so I hit the gym. I didn’t alter my college eating (or drinking) habits, but lifting weights and playing intramural sports helped me shed the nickname. And I kept working out and eating whatever I wanted for another ten years after college.

By 2012, I was a little bored of my weekly gym routine of chest day, biceps day, and skip-the-gym-for-happy-hour-the-rest-of-the-week-and-start-over-with-chest-on-Monday. I went to a group fitness boot camp for a year, which was awesome. Then I tried CrossFit and immediately pledged full allegiance to the cult.

In 2017, I started getting frustrated. I looked around and wondered why I was still getting my ass kicked in the workouts by newbies. Why was I always one of the last to finish? How did that dude get a muscle-up in his third month of CrossFit? I don’t have a big ego, but come on. I’d been “training” for five years. My workouts should have improved by now. And I should be in a little better shape.

I also got tired of my default excuses:

• I’m almost 40. I can’t expect to be as fast or strong as these 25-year old kids.
• I’m just stuck with this extra layer of fat around my waist. It’s just my genetics. After all, who am I to question how God made me?

No more excuses. I’d seen my sister-in-law’s results from hiring a nutrition coach, so I gave it a shot.

I lost 30 pounds in 20 weeks. I saw an ab muscle for the first time in my life. I went from perennial bottom-dweller to the front of the pack in my CrossFit workouts. But most importantly, I felt a million times better – both physically and mentally.

And I want the same for other people.

So, in 2018 I got together with Bubba, Gretchen, and Kaycee. They had all been coaching clients individually, but we decided we want to make a bigger impact. We want to improve the lives of as many people as humanly possible.

And now here we are: Rx Nutrition Coaching.

I love coaching people and showing them how nutrition impacts every facet of their lives. But I make my biggest impact by running our whole digital marketing strategy: this website, writing content, and getting the word out to as many people as possible.